Google Ads are a form of online advertisement through which you can promote yourself, i.e., your products and services, your business, etc., and attract the audience towards your business.
Google ad’s commitment to you is to provide an audience and advertise your business on a large scale. The audience will reach out to you after watching the ads. Suppose you promote your YouTube channel about food blogging or vlogs about the places you visit, websites, apps, etc. Any of these, ads will help you attract an audience to your platform. You can promote different things through Google ads.
How do create Google Ads?
1. Create an account on Google Ads.
- Search Google ads on Google and click on the first website that appears on the screen.
- Next, click on ‘new Google ads account’.
- Now click on ‘create an account without a campaign’.
- Enter your details and click on Continue.
- Next, click on the payment method and fill out the form.
- Add the desired payment mode.
- Next, click ‘ Manual payment amount ‘and add some money (minimum $500) to your account, which you can use later to run the ads.
- Click agree and submit your form.
2. How Do You Create a New Campaign?
- Click on a new campaign.
- Choose an objective for your new campaign. Suppose you want traffic on your account. Click on website traffic, and Google will suggest all types of campaigns that can help you get traffic to your account.
- If you are a beginner, you should start with search ads.
- Now you can see how you want the traffic to reach your goal. (i.e. website visits, phone calls, store visits, app downloads). Suppose you want the traffic to reach out through website visits.
- Click on website visits and add your business website.
- Next, select your sales conversion goals (whether you want the public to buy your products or get a subscription for your products).
- Next, select your campaign name.
- Next, choose your bid.
How Do You Set Up Ad Campaign Settings?
- Select your network (i.e., either the search network or the display network).
- Suppose you click on the search network and then unselect the display network.
- Next, choose the location of your target audience.
- Click next, and you are good to go.
How do I select the keywords?
- Selecting the right keywords would help you reach your targeted audience easily.
- Search for keyword planners on Google.
- Click on the first link you see on your screen.
- Click to visit the keyword planner.
- You have two options. Click on the first option, ‘discover new keywords’.
- Enter the keywords that Google already gave you. Like online classes, best online classes, online courses, best art classes, etc.
- Enter the URL of your website.
- Click on the result. You will get all the suitable keywords.
- Select the keywords that you like and are within your budget. And copy the keywords.
- Go back to the first page and paste the keywords on the ‘ enter keywords ‘ area’.
How Do You Create Content for Your Ads?
- You can add an AI tool like gravity to your headline.
- Answer a few questions about your business and select Create Content.
- You will see multiple headlines and descriptions displayed on the screen.
- Copy the headlines and paste them where they’re required.
- Next, add your descriptions, one by one.
- Click next. Your content for the ad will be created.
How do I select an ad budget?
- Click on the set custom budget button and add the daily budget you want to set for the ad.
- If you enter 500 rupees, you will get the average daily budget of the campaign (like 25 conversions per week).
- Click next, scroll down, and select publish campaign.
It will take at least 2 days for your ad to get reviewed by Google and approved. Once Google approves it, you can start tracking the conversions.
How do I create a conversion action?
- Go to goals and select summary.
- Click on ‘new conversion action ‘and you will get the options on which you can track your conversions.
- As we are working on a website, select the website option and enter the URL of your website.
- Click scan.
- Next, select ‘create conversion action manually ‘.
- Select the goal of your conversion tracking. You will see two options appear on your screen. Select the desired option.
- Next, add the name of the conversion.
- Next, select the impact of your advertising by giving conversion a value.
- Click save and continue.
- You will learn different ways to track your conversions. Select the mode in which you want to track the conversion and create an account.
How do I connect my account to your website?
- First, go to the dashboard, then go to plugins and search for a plugin called header footer.
- Install the plugin and select activate.
- Next, your plugins will be added.
- Click Add New.
- Paste the two codes that you got after creating an account.
- Now enter the URL for your site in the ‘test your website’ option. Click on the test.
How Do You Connect Your Website with Google Ads?
- Install a new plugin and click Add New.
- Search pixel manager. And install it.
- Activate the pixel manager.
- Go to marketing and fill out the details that are asked.
- Click save changes.
How Do Verify Conversion Tracking?
- Select Troubleshoot and click continue
- Enter the URL of your site and select Connect.
- Make a test purchase on your site by clicking on view plans.
- Choose a plan and fill out the details required.
- Enter the payment details.
- Select buy now.
After the purchase is made, you will receive a notification of your conversion action.
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- Select Finish, and you will get the details of the purchase made on your website.
- Go back to Google Ads and refresh the page.
- You can see your conversion has been activated.
- Next, select a campaign.
You will see your ads are under observation by Google, and it will take at least 2 days to get approved.
