With the growing technology and outstanding inventions done by the Apple Company, Apple has recently launched its public beta version of Apple Maps on the web. This will be an easy way to search for or locate places on your web browser itself.
Apple Maps Evolution
Apple Maps was first launched in 2012, but it faced a lot of consequences at that time. The customer was more reluctant to trust Google Maps than Apple Maps. Apple Maps, with its limited features, inaccuracies, and mistrust of users, faced a fallout back then. Since then, Apple Maps has struggled a lot to make a comeback. For a decade now, Apple Maps has invested a lot in data collection, partnerships, technologies, and ideas to make the public beta version emerge. This version of public beta will be available for all users. It will make it easy for users to navigate the world in an easy way. Apple Maps has to try its best to fulfil the demands and expectations of users.
What are the key features of the upcoming public beta?
- Improved Indoor Navigation: Indoor navigation has always been a challenge for map users. Apple Maps has introduced its new indoor navigation feature for large venues. The public beta version has a turn-by-turn direction feature for places like airports, malls, hospitals, and other large areas, making it easy for users to navigate.
- Enhanced Visuals and 3D Mapping: The public beta version has the best visual accuracy. It has introduced 3D maps for its users in very high detail. It will show more realistic views of your surroundings with full details of the area. The public beta will have more details of building representation, road details, lighting effects, details about nearby areas, etc. to make it easy for users. This will help users save time on text-based instructions.
- Enhanced Visuals and 3D Mapping: The new version of the public beta will take the integration to a higher level than the previous integration. It will help users easily switch between devices with instantaneous sync of their location and route details. In addition, it has also improved the integration with Siri with more realistic voices and commands.
- Real-Time Traffic Updates and Predictive Routes Nearby: The new public beta version of Apple Maps will provide here-and-now traffic updates with accuracy. The users will receive real-time traffic details for the area along with reliable routing options. Making it easy for users to save time in heavy-traffic areas.
- Privacy and Data Security: Apple has always shown its concern for the privacy and data security of its users by encouraging them to trust their services. The public beta version has enhanced privacy policies and control over the location sharing option. Although Apple won’t use the users’ track movement for their beneficial advertising, it promises to keep its commitment to the privacy of the users.
Introducing such big features comes with different challenges. People have been using Google Maps for decades now. Trusting the new public beta version of Apple Maps can come with a lot of challenges and comparisons with the Google Maps used worldwide.
Apple Maps will have to build users’ trust to overcome any negative past experiences. This will require a lot of work on the enhancement of the features offered and public privacy.
What will be the challenges faced by Google Maps with the introduction of Apple Maps?
Though Google map has always been a dominant player in this game, with the better enhancement in its features, Apple Maps is now ready to challenge Google maps
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- Increase In Competition: Apple Maps is now a direct competitor to Google Maps. To maintain its market share, Google Maps will have to enhance its features and bring better offerings to the public.
- The Pressure of Innovation: With so many better and easier features, the public beta version has now challenged Google Maps to bring more advanced features to attract the public.
- Legal And Privacy Issues: Both Google Maps and Apple Maps are now at a high level of competition to win users’ trust. Both companies have to make sure that their policies are transparent and meet the needs of users.
- Public Relations and Perception:
Apple Maps have always been mistrusted because of their past mistakes in the last few years. But with public discussion and media attention, it has now started to gain that trust back in its mapping services. Google Maps has to enhance its mapping facilities and come up with new features in its app.
Overall, Google Maps has been trustworthy for decades now, but it has to meet the new needs of the public to be ahead of the beta version. Apple Maps has drawn the attention of users with its new and better features. Therefore, the public beta version still challenges Google Maps for better performance.
